fandom is a group of people that come together to share their love for a specific film etc. they socialise with other fans of the same thing and they discuss it.
key ideas at work
knowledge communities-
sites where fans can join together to share interests and discuss them in depth. these sites can b fandom specific on fan sites like tumblr.
cultural production-
you can produce your own visions e.g. produce a scene from a film
twilight
scott pilgrim vs the world
Transmedia-
media text in different forms
e.g. avengers was a comic before a film
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